Admob Fill Rate, CTR, eCPM

[drahmad]

hi guys

i have a much higher eCPM, and CTR than what i hear from other wap masters


my average eCPM is about 1.35
and my average CTR is more than 3...


i worry if admob may delete my acount for a scam( although there is no scam)....

someone kindly tell what should i do?

[pagal]

1.35 is awesome , well compared to CTR, ecpm is definitely to rise .. 3 CTR is bad if you have a bad Fill rate and alarming CTR. BTW if you are a genuine publisher play it slow and gradually rise ... Above all there is human interpretation to your clicks and anything too high within short time will definitely made them suspicious even if you are genuine.

[drahmad]

fILL rATE

Fill rate is around 81%. my sites traffic is increasing gradually, and most of my visitors are direct visitors (i.e are not refferred by other sites etc).

and around 20% is from US, and another 15% from UK.

I guess if that may be the reason for my high eCPM.

[drahmad]

falling fill rate

since about four days, my fill rate is decreasing to about 50-60%. does anyone know what might be the problem. is it happening with anyone else?